Disney Star has secured the exclusive television rights package for the 2023-2027 editions of the Indian Premier League (IPL). On Tuesday, June 14, while Disney Star retained the TV rights, Viacom18 bagged the digital rights for the Indian subcontinent for a sum of INR 20,500 crore.
The digital rights for the cash-rich league were sold for a cumulative amount of Rs 23,758 crore even as the TV rights were sold for Rs 23, 575 crore for 410 matches over a period of 5 years.
The three-day auction for the rights took place in Mumbai and the Board of Control for Cricket in India (BCCI) is set to earn a whopping sum of Rs 48,390 crore.
Rebecca Campbell, Chairman, International Content and Operations, The Walt Disney Company, was delighted after Disney Star acquired the rights for the IPL over the next 5 seasons.
“We are pleased to extend our association with the Indian Premier League and look forward to offering the next five seasons across our portfolio of television channels. We made disciplined bids with a focus on long-term value. We chose not to proceed with the digital rights given the price required to secure that package. IPL is an important component of our portfolio of television channels in India, providing an incredible opportunity for us to showcase The Walt Disney Company’s powerful global brands and iconic storytelling, as well as Disney Star’s impressive collection of local original content, to millions of viewers in India.
“We will be exploring other multiplatform cricket rights, including future rights for the International Cricket Council (ICC) and Board of Control for Cricket in India (BCCI), which we currently hold through the 2023 and 2024 seasons, respectively. Additionally, we hold Pro Kabaddi League rights, Indian Super League football rights, as well as various international sports rights, including the Wimbledon Championships and the English Premier League,” the Chairman said.
“At the same time, we are focused on growing our robust slate of original entertainment content for Disney+ Hotstar and our television channels in the region.
“Our vast portfolio of more than 70 television channels in India cuts across general entertainment, films, sports, infotainment, kids, and lifestyle content, reaching 90% of pay cable and satellite TV homes in the region.
“Disney+ Hotstar has changed the way Indians watch their entertainment – from favorite locally produced original TV shows, to global blockbuster films, and popular sporting events. Last year, Disney+ Hotstar was home to seven of the Top Ten Hindi SVOD entertainment series in India, and we currently have more than 100 local original titles in our content pipeline — with over 80 local originals slated to premiere this fiscal year,” she stated.
“Certain statements, including regarding our growth strategies, business plans and future content offerings, and other statements that are not historical in nature, may constitute forward-looking statements. We make these statements on the basis of our views and assumptions regarding future events and business performance at the time we make them, and we do not undertake any obligation to update these statements.
“Forward-looking statements are subject to a number of risks and uncertainties, and actual results may differ materially from the results expressed or implied in light of a variety of factors, including competitive conditions, market conditions and timing, availability and performance of content. For more information about additional factors, please refer to the risks and uncertainties described in our Securities and Exchange Commission filings,” the chairman added.